Special Episode: The Object of Desire

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We hope you enjoy this podcast. Be sure to keep up with the latest discussion and join in the conversation on Twitter!

This episode of Rhetoriq is slightly different, where Theodora Lau and Bradley Leimer talk about the apple card. The launch of the Apple Card has caused quite a stir – amongst the Apple loyalists and naysayers alike.

The loyalists marvel at the ease of activation and digital issuance. The naysayers criticize it as not being “revolutionary” – that there is nothing new nor extraordinary about it.

With 100 Million customers who can be termed as a “quick win”, apple could easily get a massive market share in the US in quick time. The Apple Card (and Marcus) could also borrow the playbook from a few FinTech startups today – from providing virtual card numbers for online shopping, or learning users behavior and automatically applying various rewards and incentives, to helping reduce subscription charges that we have signed up for and forgotten.



Arunkumar Krishnakumar

Venture Capital, Blockchain, Crypto, Fintech and AI

#Inclusion is the new #Innovation. Arun is a Venture capital investor, speaker and writer with particular interest in Fintech, Blockchain, Crypto and AI. He loves use cases with a strong emerging markets angle to them, serving the underserved and tapping the untapped.


Theodora Lau

Founder, Speaker, Writer, Startup Advisor

Theo is a speaker, writer, and advisor, whose work seeks to spark innovation to improve consumer financial well-being and health. She is the founder of Unconventional Ventures, which focuses on developing and growing an ecosystem of corporates, entrepreneurs, and VCs to better address the unmet needs of consumers, with keen interests in women and minority founders.

Bradley Leimer

Bradley Leimer

Writer, Speaker, Advisor on Banking & Technology

Bradley is Co-Founder of Unconventional Ventures, which connects founders to funders, provides mentorship to entrepreneurs, advisory to corporates, and broadens opportunities for diversity within the ecosystem. His belief is that anyone with great ideas should have a chance to succeed.



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